Luxury fashion brand Gucci will go fur-free from next year, the company’s chief executive has announced. Marco Bizzarri told a London College of Fashion event that the move was part of a commitment to “sustainability”.
The Italian fashion house will make the changes from the brand’s spring-summer 2018 collection and auction off all of its remaining animal fur items with the proceeds going to animal rights organisations Humane Society International and LAV.
The change means Gucci will no longer use mink, coyote, raccoon dog, fox, rabbit and all others species specially bred or caught.
Mr Bizzarri said: “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”
Kitty Block, president of Humane Society International said,”Gucci going fur-free is a huge game-changer. For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.”
Joh Vinding, the alliance’s chairman, said: “Gucci is taking a bold stand for animals, showing the world that the future of fashion is fur-free.”